Visualisation, Divergent Thinking 6.03.17

Aim: To explore Visualisation

Styles and techniques:

-Infographic (“facts”)
-Sketches (an impression)
-Photography (seems “real”)
-Narrative (graphic novel, video story, written story, images – engages on emotional level) -Collage, montage (brings known images into new juxtaposition)
-Maps (whereabouts, comparisons and change)
-3d imaging and models
-Animations (of all of the above)
-Labels and anchors (pins meaning to one direction)

Design for the future will require visualisations –
that enable understanding of the impacts suggested by complex data, to allow: community participation (me and you) to collaborate, plan, development for the greater good, have an informed voice.


List as many purposes for visualisations as possible (divergent thinking)

  1. Creativity
  2. signs/ communication
  3. Safety
  4. Helping with disabilities
  5. Careers
  6. Advertisement
  7. setting goals
  8. Learning / education
  9. Informing
  10. Books
  11. Illustration
  12. Pursued
  13. Guilt
  14. emotion
  15. need
  16. Explain
  17. Inform
  18. Propaganda
  19. Intrigue

‘SEEING WITH YOUR OWN EYES’ screen-shot-2017-03-06-at-10-48-54

Ethics! And key advice

  • Always make it ethical, able to be corroborated
  • Make it visual
  • Make it local
  • Make it connected (meaningful)


    Why is it Important to make your visualisations ethical ?

    -Makes you more trust worthy

    -Gives you a good name as a Graphic designer

    -People will take you more seriously and will give you more power to encourage and influence people.


    Healthy eating example

    Food Pyramid


    What do you think is going on here? 

    I think it is telling us how many servings of each food group you should have a day

    What can you see that makes you think this?

    A Pyramid breaking up the food groups, labelled with how much should be consumed.

    What else can you see? 

    The bigger the section the more you should eat of that food group.

    US govt My Plate (current)


    What do you think is going on here? 

    The US government have remade the the pyramid it a more modern way. I find this more confusing than the previous food infographic.

    What can you see that makes you think this?

    It Doesn’t give you exact percentages of how much you should eat and it dense say whether this is the food that should be consumed in a day or in just one meal.

    What else can you see? 

    The sections don’t accurately represent the correct percentage of food.




    This is the correct healthy diet plan produced by Harvard University.






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