27.02.17 Experience Design

Aim: To explore Experience design

What is?  What if? What works? What wows??

We stood up with our eyes closed and we had to visual the process of cutting and tasting a lemon, sense and touch. When it came to the smell and taste I could actual smell a lemon sent. It was about getting it in the zone and visualising something so much that the brain recognises the experience it and allows to you remember the smell and taste of a lemon.

Phenomenology & Imagination

UI = user interface

 UX = user experiment

What is Experience Design?

What is involved in an experience?

Different kinds of experience:

  • Everyday- Brushing teeth, waking up, go to work, eating, going to sleep
  • Recognised– getting drunk, preparing food, driving a car, writing , Imagining lemons
  • Group memory Disneyland paris, Jump-in, bowling, London trips, Pokemon hunting.

We  did an exercise where we put pressure on our partners hands by holding them, then balanced on one leg. This did make me feel like I had more support when balancing on one leg and felt easier more like a floating motion.

Three Key Factors
Designers need to understand the users as having these three abilities:

  • Cognition (knowing, mental understanding)
  • Sensory Perception (physical, bodily feeling, touching, balance, senses)
  • Emotion (“affective domain”, gut feeling or reaction, positive or negative)


    Tip: Measure or account for these in your own designs!


Video 1: Drinkable book 

1st.Emotion- Feeling emotion due to someone giving you something that could changes the lives of you and your family.

2nd. Cognition- This was showing the technology behind the book and how these materials cleaned the water.

3rd Sensory perception-  Actually testing the book, proving it works and that it does saves lives.


Video 2: Fender American design experience 

1st.Emotion- When building it, you grow attachment and emotion and this is your own design meaning there is defiantly an emotional attachment.                

2nd. Cognition-  Understanding how this software works and also how the design is made and manufactured.

3rd.  Sensory perception- Receiving it in the post and actually playing it.


Video 3: Hello post box 

1st. Sensory perception- Firstly you see and feel the design of the post box or lamppost and gain an interest from this.

2nd. Emotion- You then start to gain emotion and like the design and want to know how this works.

3rd.Cognition- Then you want to know how this system works and what the process is.


Active engagement in a physical sense, not just mentally.

Loss of ego (self) and boundaries – no agenda (like an aesthetic experience).

Designing for the experiences of others is like choreography or staging a show.

Specific experienced cannot be guaranteed (like Intentional Fallacy).

Experiences live (“read”) beyond the object/artefact. [Bill Moggridge of IDEO].

Fluidity of experience and how it unfolds: – stages – time – narrative – intensity – objects – spaces – textures

User co-designs or there is collaboration = interactive in some way


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