Penguin Books is a British publishing house that was founded in 1935 by Sir Allen Lane. Penguin revolutionised the world of publishing in the 1930’s with cheep paperbacks which were originally sold through the company Woolworth’s and various other high street stores selling their books a sixpence. They brought high quality paperback books of fiction and non-fiction to the mass-market. Penguin’s success showed that large audiences wanted serious books alone side the fiction. Penguin also had a massive impact on public debate in Britain, as shown through their books on British culture, politics, the arts, and science.
Penguin Books are now known around the world children books as well as other novels. It is a well know company and most people will recognise their logo which is the image to the left. The penguin logo has been changed and developed over the years however this is the current logo on the books. I will show you the evolution of the logo to see the process that has been taken to get where it is today.
The fist book was published in 1935 a have continued to do so ever since. Below I’m going to add a time line which I found on the actual penguin website. It talks about all the stages that happened to the business and what books were published when.
|1915||The first Ladybird children’s books published. Their low price and distinctive design are key selling points.|
|1935||Allen Lane publishes the first Penguin books, realising his vision to make quality books available to all at low prices. The books cost sixpence (the same as a packet of cigarettes) and are colour-coded: orange for fiction, blue for biography and green for crime.The first batch includes books by Ernest Hemingway and Agatha Christie.|
|”||The first batch includes books by Ernest Hemingway and Agatha Christie.|
|1936||By March 1936 – 10 months after the company’s launch on 30 July 1935 – 1 million Penguin books have been printed.|
|1937||Allen Lane launches a non-fiction imprint after overhearing someone at a King’s Cross station bookstall mistakenly ask for “one of those Pelican books”. The first Pelican book is George Bernard Shaw’s The Intelligent Woman’s Guide to Socialism, Capitalism, Sovietism and Fascism.|
|1940||The first four Puffin Picture Books are published with the aim of helping evacuated city children adjust to life in the country. Titles such as War on Land are such a success that they are quickly followed by fiction. One title is Worzel Gummidge, which, like many of Puffin’s books, go on to become a popular TV programme.|
|1942||Penguin sets up the Armed Forces Book Club, to bring entertainment and comfort to soldiers cut off from friends and family.|
|1946||Launch of Penguin Classics with Homer’s The Odyssey, translated by E.V. Rieu, who becomes the first editor of the Penguin Classics list.|
|1959–60||Penguin Books faces trial under the Obscene Publications Act for publishing D.H. Lawrence’s Lady Chatterley’s Lover.
NB The second edition, published by Penguin in 1961, contains a publisher’s dedication to the 12 jurors (three women and nine men) who returned a ‘not guilty’ verdict against Penguin and thus made Lawrence’s last novel available to the British public for the first time.
|1964||Roald Dahl’s Charlie and the Chocolate Factory is published.|
|1967||The Puffin Book Club is started by Kaye Webb, which grows to become a childhood institution with 200,000 members.|
|1969||Eric Carle’s The Very Hungry Caterpillar is published; a copy has been sold somewhere in the world every 30 seconds ever since.|
|1970||Allen Lane dies and Penguin is acquired by S. Pearson and Son Ltd – predecessor to today’s Pearson plc.|
|1976||The Snowman by Raymond Briggs is published by Hamish Hamilton.|
|1983||Penguin acquires Frederick Warne, best known for the Beatrix Potter books.|
|1984||Penguin acquires the Viking imprint.|
|1985||Penguin acquires Michael Joseph and Hamish Hamilton.|
|1985||Penguin publishes Allen Carr’s The Easy Way to Stop Smoking, which becomes number 1 in the non-fiction book charts in nine countries and remains the highest-selling book on quitting smoking worldwide.|
|1995||Penguin launches its first website (www.penguin.co.uk) and brings out Penguin 60s to celebrate the company’s 60th anniversary.|
|2008||Penguin publishes its first-ever ebooks. Titles include A Room of One’s Own, King Lear and Utopia.|
|2009||Kathryn Stockett’s The Help is published and goes on to sell over 7 million copies.|
|2009||Particular Books imprint launches, and is characterised by the particular, all-consuming passions of its unique authors for a whole range of subjects such as music, numbers, French cooking, survival tactics and maps of remote islands.|
|2010||Jamie Oliver’s 30 Minute Meals becomes the fastest selling non-fiction book ever in the UK.|
|2012||Penguin Ventures launches a new animated series of Peter Rabbit, which sells into 15 territories globally.|
|2013||Sally Green’s debut Half Bad sells into a Guinness World Record-breaking 45 territories (and counting!).|