Target audience and message

The target audience for this project is the workers in the fruit factory. The aim of the project was for the workers to reduce the amount of fruit they waste. To target the audience and help the factory with the fruit waste problem, I decided that showing the fruits process and how they are an important part of the process it might give them a sense of importance. I needed my Design to appeal to all ages, as there is wide age gap of the workers at the fruit factory. After much research and discussion with the management of the fruit factory that we might need different types of posters for different factory staff members, short-term and long-term staff. The design I made I think was suitable for my target audience as I followed the requirements from the client. Use limited text due to the fact that very few speak english , clear illustrative design that represents a clear message and to make the workers change their mindset and help prevent waste.



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