Semiotics: is the study of signs, it’s from a Greek meaning “observant of signs”. – study of how we communicate (contains meaning).
- Healthy eating
- events Halloween
Connotation: what you think of when you receive a bit of communication.
Ferdinand de Saussure:
Studied linguistics, especially Sanskrit, so much of what he proposed is based in language rather than visual communication.
Signifier: The thing that does the work
Signified: is what you think when you see the signifier (thought).
Senses can be also be signifiers as well.
Denotation: is the simplest level of what is seen, heard, smelt, taste and touch.
Connotation: is what that means to you – the things it makes you think of.
- abandoned house
- could be a farm
- looks like it’s in America
- Damaged from a storm
- Smashed windows
- No doors
- House is made out of wood
- wires hanging down
Anchoring: when you put a caption with the photo/ art work to manipulate the image and how it is view/ interpreted.
Polysemic image: image with many meanings
Headlines for photo:
- Devastation disaster
- Hurricane hits homes
Image of doctor headlines:
Doctor isn’t really a doctor